Sunday, May 19, 2013

Dominos Makes Awesome DVDs That Smell Like Pizza When They're Played

How's this for a brilliant marketing campaign? To help sell the notion that there's no better way to spend an evening than with a pizza and a movie, Dominos in Brazil created custom DVDs with a heat-reactive flavored varnish that actually smelled like pizza once they were played.

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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/yyXyRLeJuVI/dominos-makes-awesome-dvds-that-smell-like-pizza-when-t-508175724

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