Arriba! Domino's Launches New Mexico Pizza Range

(PRWEB UK) 23 June 2012

Enjoy a taste of Mexico with Domino?s three new Mexicano pizzas ? chicken, beef and vegetarian. The meat varieties feature chorizo with beef or chicken plus red and green chillies for a bit of a kick, tomatoes and onions topped onto Domino?s fresh dough base, along with vine-ripened tomato sauce and 100 per cent mozzarella cheese. The vegetarian version features the same tasty veggie toppings but with added sweetcorn and spinach. All the Mexicano pizzas are topped off with a drizzle of cool sour cream.

If you fancy a bit of extra heat, Domino?s is also launching Mexicano Stuffed Crust. The new stuffed crust has fresh green and red chillies and mozzarella cheese with a hint of garlic and herbs, stuffed into Domino?s famous fresh dough crust.

To celebrate the new Mexicano range, Domino?s is running a special prelaunch on Facebook to enable pizza lovers to try the pizzas before they go on general sale. For a limited period, fans of Domino?s UK page can now order a large Mexicano pizza first and also grab a tempting ?5 off the usual pizza price. Fans just need to visit the Mexicano tab on the Domino?s Pizza UK Facebook page and click on the order button to be taken through to http://www.dominos.co.uk where the pizza will automatically be added to their checkout basket.

Simon Wallis, sales and marketing director of Domino?s Pizza, said: ?We wanted to inject a bit of Mexican sunshine and bring a bit of heat to pizza lovers this summer so we?re delighted to launch the new Mexicano range. There is a strong trend for Mexican food at the moment and with two meat versions, a vegetarian one and a Mexicano Stuffed Crust too, there?s something for everyone. We can?t wait to hear what our amigos on Facebook think of the new range before it goes on general sale.?

The Mexicano range will be available on general sale from June 25, 2012 in Domino?s UK stores.

Find Domino?s on Facebook at http://www.facebook.com/DominosPizza. To grab a slice of the action, order online at http://www.dominos.co.uk, via the iPhone, iPad, Android and Windows Phone 7 apps or visit your local store.

-Ends-

Notes to Editors:
Facebook prelaunch deal runs from June 20 ? 24, 2012. The Mexicano range will be available on general sale from June 25, 2012 in Domino?s UK stores.

Mexicano Stuffed Crust is available on large pizzas only during the prelaunch. A medium sized Mexicano Stuffed Crust will also be available after the prelaunch has ended.

Domino?s Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino?s Pizza stores in the UK, the Republic of Ireland and Germany. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino?s Pizza stores in Germany.

As at 25 March 2012, there were 732 stores in the UK, Republic of Ireland and Germany. Of these, 580 stores are in England, 49 are in Scotland, 28 are in Wales, 19 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in the Republic of Ireland and six are in Germany.

Founded in 1960, Domino?s Pizza is one of the world?s leading pizza delivery brands. Through its primarily franchised system, Domino?s Pizza operates a global network of more than 9,350 Domino?s Pizza stores in 70 international markets. Domino?s Pizza has a singular focus ? the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at http://www.dominos.co.uk, customers in the Republic of Ireland can order online at http://www.dominos.ie and customers in Germany can order online at http://www.dominos.de. In addition, mobile customers can order by downloading Domino?s free iPhone, iPad, Android and Windows Phone 7 apps.

For more information, please contact:
The Domino?s Pizza Press Office
Domino?s Pizza Group Ltd
Tel: 01908 580654
E: pr(at)dominos(dot)co(dot)uk

Ref: DPGL/CM/655

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